Atkins Polo Academy

POSTED IN book September 14, 2011

Atkins Polo Academy had grown from Clark Betz deciding to act on his passion and start teaching polo. He went from strength to strength and it got more and more popular to the extent that the existing identity needed a re-vamp.

Above and Background image copyright of Luru Wei.

It was an interesting project as the school itself was very informal and relaxed but the identity was to be widely reproduced on all kinds of livery. This needed to stand up not just against other more established polo teams but polo schools and polo clothing brands as well.