Shakespeare 4 Kidz
POSTED IN book September 25, 2011
We might not go to the end of the Earth for a client (as we try to avoid cliché’s) but we get pretty close.
S4K had been running successfully for over a decade when they approached us. They were still operating and still connecting with the children as they set out to. They weren’t having quite the effect that they did when they first set up however. On top of this they were diversifying their products further from the already established to include S4K films.
It therefore seemed the perfect time to conduct a brand audit in order to gain metrics such as perception, positioning, recall, awareness and brand equity to name a few before developing the brand any further.
There were many stages to this project but we started by doing the research itself which included sitting in at the S4K offices, conducting in depth interviews with the founders, directors, employees and actors. On top of this we actually wen’t into 10 schools and conducted workshops with various age groups in order to find out what S4K’s target demographic actually thought of the brand. Because we were working with kids we presented the questionnaires in an abstract more informal way and encouraged the kids to really express themselves. And as you can probably see in the photo, they did.
We went on to produce a 50 page report with an accompanying infographic containing all the findings. We also produced a further report with suggested routes in order to accomplish the various problems they set out in the initial meeting.